What is SEO and How Can It Help Your Business Grow?
SEO (Search Engine Optimisation) is the process of improving your website so that it ranks higher in search engines like Google. The higher you rank, the more likely potential customers in New Zealand will find your business when they search online. A strong SEO strategy helps you increase visibility, attract more visitors, and grow your business.
Why Does Your Business Need SEO?
In today’s digital world, SEO is essential for small businesses in New Zealand. Whether you’re a café in Christchurch or a retail shop in Auckland, SEO ensures that your website stands out in search results. When your website appears on the first page of Google, it drives more local traffic, leads, and sales.
How SEO Works
SEO focuses on three main areas
On-Page SEO
This includes making sure your website’s content is optimised for the right keywords and user experience. From headlines to images, everything needs to be in line with what your customers are searching for.
Off-Page SEO
Building your website’s credibility through backlinks from other trusted websites. This helps establish your site as a valuable source of information.
Technical SEO
Ensuring that your website loads quickly, works well on mobile devices, and is easy for search engines to understand.
My SEO Services for Small Businesses
SEO Audits
A review of your website to identify areas for improvement, including keyword usage, content quality, site speed, and mobile responsiveness, ensuring your site is optimised for search engines and users.
On & Off-Page SEO
Keyword Research
Optimising Content
Meta Tags
Headings & Subheadings
Image Optimisation
Internal Linking
URL Structure
Technical SEO
Mobile Optimisation
Fixing Broken Links
XML Sitemap Creation
Structured Data
Optimising Site Architecture
You can choose how you want to work with me.
How We Work Together
One-Time SEO Projects (Fixed Hourly Rate)
This is perfect for things like improving a page on your website or doing a one-time SEO audit.
Ongoing SEO Support (Retainer)
If you want ongoing help to keep improving your website’s visibility, I offer monthly services to monitor, update, and improve your SEO over time.
Frequently Asked Questions
SEO takes time. You may start to see improvements in a few months, but typically it takes about 3-6 months to see significant changes.
While no one can promise #1 rankings, I use proven strategies to improve your website’s visibility and rankings over time.
Yes! If you choose ongoing SEO services, I’ll keep your website up to date with the latest best practices to keep it ranking well.
Yes—just having a website isn’t enough. SEO helps your site get found by the right people on Google, especially if you’re targeting customers in New Zealand.
SEO helps your website show up naturally in Google’s search results over time, without paying for each click. Google Ads, on the other hand, are paid listings that appear right away—but you’ll pay each time someone clicks on them.